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Hallmark has been acting as a safeguard to purchasers of gold and gold articles for centuries in various countries. In simple terms, Hallmark is a purity certification of gold articles in accordance with Indian Standard specifications.

Gold articles are evaluated and tested at an official Assaying and Hallmarking Centre and then certified that the metal used conforms to the national and international standard of fineness and purity.

The principal objective of assaying and hallmarking is to protect a consumer against victimization of irregular gold quality. Besides consumer satisfaction, hallmarking helps to create an export competitiveness of gold jewellery industry thus provide strong impetus for gold jewellery exports.

In addition, it develops gold based financial products that will help in mopping up the vast dormant gold resources lying with the household sector. It also helps develop India as a leading gold market centre in the world commensurate with its status as the topmost consumer.

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